Apple has quietly rebranded its streaming service as Apple TV.
The news was released in the final paragraph of a release on F1 The Movie, which will debut on the retitled service on December 12, following a period available to buy.
”Apple TV+ is now simply Apple TV, with a vibrant new identity,” said the simple sentence revealing the change.
Apple TV is the name of the Cuppertino company’s own hardware, Apple TV 4K in its most recent iteration, though the streaming service is now available through a wide range of devices including those produced by Amazon, Roku and Samsung, as well as on a variety of TV platforms.
It’s the first time in its six-year history that Apple has rebranded, whilst others have moved through the dictionary, HBO Max even changing its name back again and this month Disney+ switching its Star sub brand for Hulu.
Apple TV shows include Slow Horses, The Morning Show, Ted Lasso, Platonic and The Buccaneers.
