Titan OS has struck a UK deal to sell Tubi’s pre-roll and mid-roll ad inventory across connected TV, giving the Barcelona-based platform exclusive access to the streamer’s premium AVOD slots.
The partnership, announced today (13 October), makes Titan OS the exclusive sales partner for Tubi’s UK CTV inventory, with campaigns brought to market via its in-house team and SSP partners. The two companies will also pool data from Tubi and Titan OS-powered Philips and JVC TVs to target and measure campaigns.
Tubi, owned by Fox Corporation, says it now reaches more than 100 million monthly active users globally and launched in the UK in 2024. Titan OS pitched the tie-up as a way to “unlock the full potential of AVOD,” while Tubi said the arrangement keeps its audiences “100% addressable” for advertisers.
The move positions Titan OS as a key UK gateway to Tubi’s ad supply on CTV, and extends its role as a data-led sales house for third-party streaming inventory.
