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Netflix marks 10 years in Italy with €1.1bn return to economy

October 13, 2025 12.26 Europe/London By Julian Clover

Netflix has celebrated its tenth anniversary in Italy with the announcement of a new partnership with Fondazione Centro Sperimentale di Cinematografia (CSC), Europe’s oldest film school, supporting the reopening of the historic Cinema Europa in Rome.

The collaboration, unveiled during a press conference at Italy’s Ministry of Culture, will see Netflix contribute to the cinema’s renovation and operating costs, while also working with CSC on cultural and educational projects based at the venue. The streamer will additionally use the space for its own events and initiatives.

Speaking alongside CSC president Gabriella Buontempo, Netflix co-CEO Ted Sarandos said the partnership reflects the company’s ongoing commitment to Italy’s creative industry. “This is more than a restoration project — it’s a collaboration with one of the world’s most prestigious film schools and custodians of Italian cinema heritage,” said Sarandos. “Together, we’ll ensure the magic of Italian storytelling continues to captivate audiences here and around the world for generations to come.”

The event, which opened with a message from Culture Minister Alessandro Giuli, also marked a decade of Netflix operations in Italy. Since its 2015 launch, Netflix has released more than 1,000 Italian titles, filmed in over 100 cities, from Turin and Naples to Palermo. Between 2021 and 2024, the company contributed over €1.1 billion to the Italian economy, working with 30 production partners and supporting more than 5,500 local jobs in the audiovisual sector.

Sarandos highlighted the streamer’s role in showcasing Italian stories globally, citing productions such as Suburra, The Hand of God, The Law According to Lidia Poët and The Leopard.

During his visit, Sarandos also met with President Sergio Mattarella at the Quirinale and took part in a celebratory event with Italian industry representatives and creative talent, where Tinny Andreatta, Netflix’s Vice President for Italian content, presented a “love letter to Italy” video tribute to mark the milestone.

Netflix’s sustained investment positions it among the most active international streamers in Italy, alongside Prime Video and Disney+, both of which have expanded local commissioning and partnerships with Italian producers.

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Filed Under: Newsline, Streaming Tagged With: Netflix Edited: 23 October 2025 13:53

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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