AudienceProject has appointed Oliver Hülse as Managing Director for Germany, Austria and Switzerland, as the audience measurement company strengthens its presence in the DACH region.
Based in Hamburg, Hülse will work with the company’s leadership team to drive growth and meet rising demand for cross-media audience measurement from advertisers, agencies and publishers. His focus will be on helping clients optimise media investments and demonstrate the value of their inventory across TV, digital and other platforms.
Hülse joins AudienceProject with more than two decades of experience in advertising technology and SaaS sales. He has previously held senior roles at Integral Ad Science (IAS), Rocket Fuel and Adconion Media Group, where he played a key role in scaling operations and expanding market reach.
“Looking at developments in media buying over recent years, now is the perfect time to join AudienceProject,” said Hülse. “AudienceProject is very well prepared to support advertisers, agencies, and publishers in achieving their goals based on actionable audience insights that deliver more efficiency across the media ecosystem.”
Thomas Gregers Honoré, CEO of AudienceProject, said: “Oliver’s deep industry experience and strong track record uniquely position him to unlock new opportunities and accelerate our growth. His expertise and leadership ensure our DACH team is exceptionally well equipped to meet the growing demand for cross-media measurement.”
Alongside Hülse’s appointment, Michaela Schmitz has been named Commercial Director, supporting AudienceProject’s commercial strategy and continued growth in the region.
AudienceProject provides audience measurement and targeting solutions for broadcasters, streaming services, publishers and media agencies across Europe, with clients including major networks and media groups seeking unified cross-platform insights.
