Channel 4 was the UK’s fastest-growing major streaming service in September, posting its highest-ever viewing week and day while also leading the commercial market among younger audiences.
According to BARB data, Channel 4’s streaming minutes were up 36% year on year, totalling more than 6 billion minutes during September – outpacing all other leading platforms.
The broadcaster said the growth was fuelled by a mix of returning hits and fresh commissions including The Great British Bake Off, The Inheritance, Made in Chelsea, Celebs Go Dating, Hollyoaks, Educating Yorkshire, Taskmaster, Four In a Bed and Married at First Sight UK.
Channel 4 also recorded its best-ever week for audiences in late September, with 42.5 million app views, and its biggest day on record on 7 October, hitting 7.7 million views across mobile and TV platforms.
Among 16–34s, Channel 4 remains the largest commercial broadcaster streamer, generating 460 million viewer minutes in the month and accounting for more than half of its young audience’s total Channel 4 viewing. The platform also remains the most upmarket commercial streamer, with 58% of its audience in the ABC1 demographic.
Four titles – Educating Yorkshire, The Great British Bake Off, Taskmaster and Married at First Sight UK – ranked in the top seven most-watched programmes among 16–34s across commercial streamers, drawing a combined 599 million viewer minutes.
Chief content officer Ian Katz said: “Channel 4’s super September has been powered by a sparkling slate of new and established titles that underscore the originality and appeal of our shows, particularly with younger audiences… We’re delivering across every genre – and doing so with a distinctively Channel 4 voice.”
The strong digital performance came alongside continued linear success, with The Great British Bake Off the number one title among 16–34s on commercial TV in 2025, Gogglebox winning its Friday 9 pm slot, and Educating Yorkshire securing a 33% share among younger viewers.
