Free streaming network wedotv has expanded into the Middle East and North Africa (MENA) region through a new distribution agreement with evision, the media and entertainment arm of e& (formerly Etisalat).
Under the deal, two of wedotv’s free ad-supported streaming television (FAST) channels – wedotv BIG Stories and wedotv sports MENA – are now available to TV by e& subscribers and on STARZ ON, evision’s advertiser-supported video-on-demand (AVOD) platform. The partnership marks wedotv’s first major push into the region, following launches across Europe, Asia and the United States.
“Over the past two years, wedotv has made significant strides in expanding the distribution of its channels globally,” said Magnus Simons, Business Development Director, MENA & the Nordics at wedotv. “Now, we can proudly add the MENA region to our international footprint.” The channels are fully localised for the region.
wedotv BIG Stories offers factual entertainment focused on outdoor adventure and nature, with series such as Desperate Hours, Miracles of Nature, Survival Science, Alaska’s Ultimate Bush Pilots and My Animal Family. All programmes include Arabic subtitles for local audiences.
wedotv sports MENA brings live and on-demand coverage from leagues including the Scottish Football League, Italian Lega Basket and Turkish Basketball Super League, alongside international squash and badminton tournaments. The channel also features magazine-style sports shows such as The Football Review, The Inside Line, Sport Confidential and Total Combat.
“At evision, we are committed to bringing content that resonates with our audiences,” said Sunil Joy, Head of Content at evision and STARZ ON. “With wedotv BIG Stories and wedotv sports MENA, viewers gain access to a curated mix of adventure series, factual entertainment and live sports, all fully localised with Arabic subtitles. wedotv’s proven global expertise in free streaming channels makes them an ideal partner to expand quality, engaging content across the region.”
The two new FAST Channels will be joined next month by wedotv movies, a localised version of wedotv’s film channel already available across Europe, the UK, Asia and the US. It will also launch on both TV by e& and STARZ ON.