Warner Bros. Discovery is increasing subscription prices for its HBO Max and Max streaming services in several European markets this year as it looks to align the platform’s pricing with other global services.
In Spain, prices will rise by around 10% from 23 October. The standard ad-free plan increases from €9.99 to €10.99 per month, while annual subscriptions go from €99 to €109. The ad-supported tier will cost €6.99 and the premium 4K tier €15.99. Customers on the 50% “for-life” discount will keep that reduction applied to the new rates. Account-sharing restrictions will also tighten at the same time.
In the Netherlands, Max will introduce higher rates from 6 November 2025. The premium tier rises from €14 to €17 per month and the standard plan from €10 to €12. Annual subscriptions move from about €99.90 to €119. Existing promotional discounts continue but are recalculated on the new base prices.
In Poland, new reference prices were introduced on 4 February 2025: PLN 30 (€6.90) for Basic with Ads, PLN 40 for Standard, and PLN 50 for Premium.
Warner Bros. Discovery executives have signalled that further price adjustments are likely as the company continues its phased rollout of the rebranded Max service across Europe in 2026, including new launches in Germany and France.
The increases bring HBO Max more closely in line with rival streaming platforms that have raised European prices over the past year as costs for production and rights continue to climb.
HBO Max is slated to launch in the UK and Ireland following the expiry of the current output deal with Sky Atlantic.
