Deutsche Telekom has strengthened its position in the German sports broadcasting market by securing the live TV broadcast rights to all matches of the FIFA World Cup 2026 and the UEFA Euro 2028.
All games from both football tournaments will be shown live on the company’s German TV platform MagentaTV, with a significant number of matches available exclusively.
The agreement, of which financial details were not disclosed, includes sublicensing deals with ARD and ZDF. Under the arrangement, the public broadcasters will each show 30 matches from the World Cup in 2026 and 17 matches from the European Championship in 2028 free-to-air. MagentaTV will broadcast all 104 World Cup games and all 51 Euro fixtures live, with 44 World Cup and 17 Euro matches available exclusively on Telekom’s platform. The exclusive games include two quarter-finals and three round-of-16 ties from each tournament.
“With this rights package, we are once again underscoring that MagentaTV is the number-one destination for major football tournaments in Germany,” said Arnim Butzen, Head of TV at Deutsche Telekom. “Fans can watch every match of the World Cup and Euro, many of them exclusively with us. We’re excited to continue our football journey with millions of viewers and are now assembling a top-class team for the upcoming tournaments.”
The 2026 World Cup in the United States, Canada and Mexico will feature 104 matches due to the expanded format. MagentaTV will have exclusive rights to 44 of them, including 11 knockout games and all six matches in the newly introduced round of 32.
The 2028 European Championship, hosted by the United Kingdom and Ireland, will also be shown in full on MagentaTV, including 17 exclusive matches. Both tournaments will again feature MagentaTV’s popular conference mode, allowing viewers to follow simultaneous group-stage matches live and switch between games.
In addition to men’s tournaments, Telekom will also stream all 64 matches of the Women’s World Cup 2027 in Brazil exclusively on MagentaTV.
