AudienceProject has launched a direct integration with Netflix, enabling advertisers in the UK, Germany, France, Italy and Spain to measure Netflix campaigns across all devices within its AudienceReport platform.
The new integration expands its cross-media measurement capabilities, giving advertisers independent insight into reach and frequency of Netflix campaigns – either analysed in isolation or alongside channels like online video, connected TV, social, open web and linear.
Robert Singleton, Partnerships Director at AudienceProject, said: “Streaming services play an increasingly central role in people’s media consumption … by providing independent audience measurement of Netflix campaigns, we build on our mission to help advertisers make confident marketing decisions.”
