ThinkAnalytics used IBC2025 to showcase ThinkMediaAI, a new unified platform that combines content discovery, recommendations, advertising and metadata enrichment in a single system.
Founder and CTO Peter Docherty said the solution responds to a key industry challenge: operators and streamers relying on multiple, siloed tools to manage engagement, editorial, and advertising.
“Disparate systems create confusion and inconsistency for viewers,” Docherty explained in a Broadband TV News video interview. “By bringing all of this intelligence into one platform, we’re offering cost efficiencies for providers while ensuring subscribers see more value for money in both paid and ad-funded services.”
ThinkAnalytics, which counts more than 500 million viewers worldwide across pay TV and streaming clients, has also placed metadata enrichment at the centre of its strategy. The company has expanded its AI-driven enrichment capabilities to support 47 languages and cover entire catalogues, not just top-tier titles.
“If you don’t understand the content, you can’t understand the viewer,” Docherty said.
“Agentic AI enrichment allows us to go beyond keywords and tags to include moods, themes and settings—key factors in driving wider viewing and avoiding the problem of audiences being pushed towards the same narrow set of titles.”
On the advertising side, ThinkMediaAI enables contextual targeting without the use of personal data. The platform analyses audience segments linked to particular shows, helping agencies and advertisers place campaigns with greater precision while remaining privacy-safe.
“Advertisers know that if they place ads in a given show, they are reaching the audience they want,” Docherty added.
ThinkAnalytics positions the new platform to support both viewer engagement and operator KPIs, while helping broadcasters broaden discovery, reduce churn and strengthen advertising revenue.
