Redge Technologies and Adspective have formed a strategic partnership that brings Adspective’s AI infrastructure to Redge Media.
It will enable advanced in-content advertising and shoppable video commerce features for media companies and telecom operators.
The integrated solution offers broadcasters and streamers new revenue streams through contextually relevant virtual ads that do not disrupt viewing. With real-time analytics within Redge Media, media providers can optimise campaigns and personalize product placements efficiently.
“At Redge Technologies, we are committed to continuously expanding our OTT platform’s capabilities to help clients maximize audience engagement and revenue,” said Przemysław Frasunek, CEO and Co-Founder of Redge Technologies. “By partnering with Adspective, we are adding an innovative monetisation layer that allows non-intrusive virtual product placements and interactive commerce directly within content. This means our telecom and media customers can unlock new revenue streams while delivering a more personalised viewing experience.”
“We are thrilled to join forces with Redge Technologies to bring our AI-powered product placement solution to a wider network of broadcasters and operators,” adds Rafał Radawiec, CEO of Adspective. “Combining Adspective’s technology with Redge’s platform will accelerate the adoption of non-intrusive, personalized advertising across the industry. Together, we’re shaping a future where content monetization enhances storytelling rather than interrupts it.”
Showcased at IBC 2025 in Amsterdam, this technology highlights non-intrusive in-content ads designed to enhance monetization and viewer engagement.
Recent milestones for Adspective include collaborations with the FC Barcelona Innovation Hub and expansion into the Middle East. Redge Technologies continues to grow its partner ecosystem, further strengthening the Redge Media platform with innovative monetization tools.
