Global annual TV shipments are projected to see minimal growth over the next five years, but the ultra-large segment measured at 80 inches diameter and above are expected to rise by 44%.
Omdia’s quarterly TV Sets Market Tracker says the expansion will be driven by the combination of falling prices of ultra-large LCD TVs combined with advances in backlight technology are set to drive this expansion.
“Considerably lower prices for ultra-large TVs are making this premium category accessible to many more consumers,” adds Matthew Rubin, Principal Analyst, TV Set Research, Omdia. “This stark change in pricing dynamics is being driven by a combination of manufacturing efficiencies and Chinese brands prioritizing market share and brand visibility over profitability in the $1000-plus premium segment.”
Omdia’s latest TV Sets (Emerging Technologies) Market Tracker: Forecast – 2Q25, projects overall global annual TV shipments to edge up from 209 million units in 2025 to 211 million in 2029, a modest CAGR (Compound Annual Growth Rate) of just 0.4%. Despite this slowdown in the broader market, several key segments and technologies are on track for rapid growth.
Shipments of TVs 80 inches and larger are forecast to rise from 9 million units in 2025 to over 13 million by 2029. China and North America will continue to dominate demand for ultra-large sizes accounting for 54% and 28% of volume, respectively, in 2029. Western Europe, where smaller screen sizes have traditionally dominated due to limited living space, is also set for growth, climbing from 503,000 units in 2025 to 643,000 in 2029.
Although RGB based technology is initially more expensive to manufacture – with Hisense’ first 116” RGB TV in Europe priced at €24,999 – costs are expected to decline quickly. The technology could follow a trajectory similar to the wider mini LED market, which began as a premium feature but rapidly migrated into mid-range TV sets. RGB technology offers several advantages, including up to 100% color coverage of BT.2020, and avoids the cost-scaling issues faced by the manufacturers of larger screen sizes.
