The company behind Budweiser and Corona has announced a global partnership with Netflix.
AB InBev will collaborate with Netflix on co-marketing campaigns for global and regional Netflix titles including The Gentlemen from the UK, Brasil 70 – A Saga do Tri from Brazil, and Culinary Class Wars from South Korea, among others. The partnership will include consumer activations, title integrations, limited-edition packaging, digital promotions, and more.
“Streaming is a social and shared experience — it’s an occasion where beer and entertainment come together,” said Marcel Marcondes, Global Chief Marketing Officer of AB InBev. “This partnership is an opportunity for our brands to create deeper experiences with consumers and more moments of cheers while they watch the content that shapes culture.”
Netflix and AB InBev will also partner on co-branded campaigns around Netflix live events. In Mexico, Cerveza Victoria was recently a presenting sponsor for the Canelo vs. Crawford matchup. AB InBev will also advertise during Netflix’s live NFL Christmas Gameday 2025.
“We’re always looking for creative ways to build our brand and connect with fans, to keep fuelling the fandom that comes from our great shows, thrilling movies, and can’t-miss live events,” said Marian Lee, Chief Marketing Officer at Netflix. “The popularity of our titles allows us to pierce the cultural zeitgeist in ways few others can, and a great partnership can make that even better.
