Zattoo has become the new exclusive commercial partner for Paramount+ in Switzerland, further strengthening its position as a leading connected TV (CTV) advertising sales house in the market.
According to the Zurich-based company, it is now the sole advertising partner of Paramount Advertising International for the streaming service, which launched its ad-supported subscription tier in Switzerland in June 2025.
Paramount+ offers a wide catalogue of original series, blockbuster films and reality shows from Paramount’s global studio network and brand portfolio. By securing the mandate, Zattoo said it will provide advertisers and agencies with access to “a unique and exclusive content environment” and greater reach across its growing CTV network, which already includes Sky Show Light, Rakuten and wedotv.
“The partnership with Paramount+ underscores our position as a sales partner for high-quality advertising environments in Switzerland,” said Roger Elsener, CEO of Zattoo. “CTV is a major growth area, and we’re very excited to be working with the team at Paramount.”
Maciej Walczybok, Vice President Advertising Sales Northern, Eastern & Central Europe at Paramount, added: “We’re thrilled to expand the possibilities for advertisers in Switzerland to connect directly and meaningfully with fans of our iconic franchises, blockbuster films, and exclusive Paramount+ series. The expertise and local insights of Zattoo and their team will amplify the impact and success of Paramount+ in the market.”
Advertising sales for Paramount+ in Switzerland will be managed by Zattoo’s local team led by Martin Schlenker. Goce Nikoloski, who oversees all sales activities at Zattoo and reports to Chief Commercial Officer Klaus Nadler, is responsible for the overall commercial marketing strategy for Paramount+.
