ThinkAnalytics has announced the selection of its ThinkMediaAI to provide personalised recommendations to Dish TV India’s Watcho OTT platform.
The ThinkMediaAI product suite includes content discovery, search, editorial curation, UX orchestration, A/B testing, and business insights.
ThinkAnalytics will support search and personalised content discovery for over 24 OTT apps on Watcho’s aggregation platform in addition to live TV. Dish TV intends to leverage ThinkMediaAI’s scalability to accommodate millions of subscribers and support 12 languages.
Mr VK Gupta, CTO at Dish TV India, said, “The proven AI-powered capabilities of ThinkMediaAI give us the precision and scale to delight every subscriber, across 24+ OTT platforms, by surfacing content that truly resonates with their preferences. This collaboration ensures that our viewers enjoy a seamless, intuitive journey while our teams gain the agility to innovate faster, maximize audience engagement, and unlock new value in today’s dynamic OTT landscape.”
Peter Docherty, ThinkAnalytics CTO and co-founder, added, “Dish TV’s Watcho OTT aggregation platform is a pioneer in super-aggregating streaming services. Dish TV recognises that two third of India’s population are millennials or younger and the need to engage these viewers is paramount. With ThinkMediaAI, Dish TV will be able to monetize this opportunity while delivering a superior viewing experience to users.”
The integration of ThinkMediaAI is expected to support Watcho’s development from a content aggregator into an entertainment platform offering curated experiences. As Watcho expands its library with more international and regional titles, ThinkMediaAI’s metadata enrichment aims to offer relevant recommendations, including for niche local language content.
ThinkMediaAI’s real-time profiling and dynamic user interface features rail positioning and trending content personalized for each user. Editorial and curation teams gain access to insights on viewing trends and content performance, enhanced by A/B testing and automation tools designed to optimise workflows and reduce reliance on engineering resources when launching new content and campaigns.
