ThePubverse, the media monetisation division of ArabyAds, has signed an exclusive partnership with Whale TV.
Under this agreement, ThePubverse obtains exclusive rights to Whale TV’s display and video advertising inventory across the Gulf Cooperation Council (GCC) including Saudi Arabia, United Arab Emirates (UAE) and Kuwait, and Egypt.
The collaboration further strengthens ThePubverse’s position as a leading CTV enabler in MENA, providing seamless access to Whale TV’s extensive global network of 44 million monthly active televisions.
Whale TV licenses its TV operating system to over 400 television brands worldwide, including Philips, Westinghouse, JVC, Telefunken, RCA, MAGNAVOX, Dixon, and others.
The partnership offers regional and international advertisers an opportunity to reach millions of households across MENA in brand-safe, high-quality, data-driven CTV environments.
Supported ad formats include Masthead ATF (display and video), in-stream video, and standard display banners, enabling brands to execute both awareness and performance-oriented campaigns at scale.
“This partnership significantly expands what’s possible for advertisers in MENA,” said Ayman Haydar, CEO of ThePubverse. “By bringing Whale TV’s global CTV inventory into our ecosystem, exclusive across the GCC and Egypt, with strong traffic from Turkey, we’re offering brands greater scale, smarter placements, and access to truly premium environments.”
“Our partnership with ThePubverse represents a natural alignment between two companies driving the future of CTV,” adds Chris Hock, Vice President of Whale TV Ads. “ThePubverse brings a clear understanding of the MENA market, and together we’re unlocking new value for advertisers through scale, premium inventory, and a unified approach to Connected TV monetisation.”
The partnership is now live, with inventory and campaign management available through ThePubverse.
