RTL AdAlliance has announced that Toby Hack will join RTL Group’s international sales house as VP Business Development Global Advertisers & Agencies.
Hack joins RTL AdAlliance after more than ten years at Omnicom’s PHD Worldwide. In this new role, he will focus on strategic growth initiatives, collaborating with global clients, central agency partners, and hubs. His responsibilities include supporting international business development activities and providing assistance for sales across all RTL AdAlliance business units.
Stéphane Coruble, CEO RTL AdAlliance, said Hack was a well-regarded media leader. “Toby’s strategic knowledge and connection to the advertiser and agency business combined with our deep understanding of the media landscape and strong focus on growth, will be essential as we continue to advance marketing transformations for our clients.”
Toby Hack, VP Business Development Global Advertisers & Agencies, added: “RTL AdAlliance is deeply rooted in European media and is driven by a clear strategy to transform ad buying for quality content from across the continent. Their commitment to simplify access to European audiences for advertisers globally makes media made in Europe highly competitive in a fast-paced global media market.”
During his 15-year tenure with the PHD network, Hack held several senior leadership positions, including Chief Executive of Global Business and most recently Chief Executive for EMEA. He was involved in managing some of the agency’s large global clients, such as Volkswagen Group and HSBC, and contributed to growth efforts across more than 40 markets.
