The organisers of IBC2025 say 43,858 visitors from 170 countries attended the event in Amsterdam this weekend.
It’s a fall from the 45,085 attendees in 2024, where there had been an increase of around 2,000.
“IBC2025 has delivered real business outcomes with overwhelmingly positive feedback from attendees,” said Michael Crimp, Chief Executive Officer of IBC. “What struck me most was the sense of optimism and purpose – exhibitors, visitors, speakers, and partners all came here to shape the future of our industry. We look forward to continuing the journey together next year.”
The four-day event brought together global broadcasters, content owners and tech vendors. New for 2025 was the Future Tech hall, a new hub for emerging technologies and collaborative projects. Visitors explored live demonstrations of generative and agentic AI, immersive and interactive media, cloud-native workflows, private 5G networks, and sustainable innovation.
“This year’s IBC was buzzing with energy, innovation and real momentum, especially in Future Tech” said Skander Ben Attia, CTO, France Télévisions. “Our 5G-enabled light aircraft drew huge attention, sparking fantastic conversations about what’s next in connected media. We were proud to be part of the IBC Accelerator project exploring the deployment of private 5G networks in the air. Introducing our C2PA initiative at IBC was also a major milestone, and an opportunity to reaffirm our commitment to content authenticity and public trust in journalism.”
The IBC2025 Conference presented delegates with an overview of significant industry topics, including the development of AI, business model evolution, sustainability, and storytelling. Sessions featured speakers from organisations such as ITV, Netflix, Warner Bros. Discovery, and other industry professionals. Presenters included Thelma Schoonmaker, an award-winning film editor known for her work with Martin Scorsese, and director Bernard MacMahon from the Becoming Led Zeppelin documentary team. The conference also included the IBC Technical Papers, which addressed current topics related to practical innovation.
Jon Roberts, Chief Technology Officer at ITN, said: “You could really feel this year how the IBC community is expanding, with younger voices adding fresh energy to more established leading voices, all with a shared appetite for collaboration and innovation. IBC2025 felt more dynamic, inclusive and forward-looking, exactly what our industry needs to thrive and move confidently into the future.”
IBC 2026 will take place between 11 to 14 September.
