FranceTV Publicité, the advertising sales house of French public broadcaster France Télévisions, has signed an exclusive agreement with RTL AdAlliance to represent its television and digital advertising inventory across most of Europe and selected international markets.
The partnership is designed to simplify access for international advertisers and media agencies to France Télévisions’ advertising spaces. Both partners emphasised that the cooperation will be embedded in a premium, brand-safe environment that complies with European standards on measurement, transparency and responsibility.
Through RTL AdAlliance, FranceTV Publicité will gain direct access to major European markets supported by the RTL Group subsidiary’s adtech expertise and multinational campaign management. Importantly, FranceTV Publicité will retain full commercial and strategic control over its inventories.
“By choosing a powerful international player such as RTL AdAlliance, we are pursuing our desire to strengthen the access to our advertising inventory on European and international markets, with a partner renowned for its network and operational efficiency,” said Marianne Siproudhis, Managing Director of FranceTV Publicité. “This partnership allows us to offer international advertisers a simplified, high-performance solution that meets the standards of quality, reliability and accountability that guide our actions.”
For RTL AdAlliance, the move strengthens its strategy of building a pan-European network that can provide an alternative to global digital platforms. The RTL Group subsidiary already pools inventory from major partners such as RTL Deutschland in Germany, ITV in the UK, RAI in Italy, Atresmedia in Spain, DPG Media in the Netherlands and Belgium, and Groupe M6 in France.
“We are proud to welcome such an iconic player as France Télévisions to our portfolio,” said Stéphane Coruble, CEO of RTL AdAlliance. “In a European market where alliances are essential to offer robust, high-quality alternatives to global platforms, this collaboration perfectly embodies our vision. Together we will create an even more attractive French video offering for international advertisers. With the complementarity between the public broadcaster France Télévisions and the commercial Groupe M6, RTL AdAlliance offers a distinctive total video portfolio that spans all audiences, contexts and formats.”
