Staccs TV and Unifast Media have entered into an exclusive partnership for FAST channel advertising sales.
The collaboration grants Unifast Media full responsibility for monetising ad inventory across Staccs TV’s music-focused FAST channels, including Staccs Music TV 80s Hits, Latest Hits, and Greatest Hits. This marks a step in expanding Staccs’ and Unifast’s reach of premium, ad-supported music television while opening new opportunities for brands to connect directly with EU audiences.
The agreement covers ad sales in the form of video mid-rolls, also known as ad breaks or ad pods, with newer formats to be announced soon.
Staccs TV FAST channels deliver a mix of curated music programming, spanning nostalgic hits of the 80s to the latest chart-toppers. The offering combines music entertainment with a lean-back TV experience, giving advertisers new opportunities to reach engaged audiences. Advertisers are now able to reach young adults interested in music videos from both local and international artists.
Roy Vervenne, VP Partnerships CTV at Unifast Media, said “FAST channels are reshaping how audiences enjoy premium music content. We are proud to partner with Staccs TV. Their FAST channels bring iconic music moments and fresh hits to European viewers, while creating powerful new opportunities for advertisers.”
