The UK showed an increase of 500,000 homes in the number who had access to a subscription video-on-demand (SVOD) service in Q2 2025.
According to Barb, 20.6m UK homes (69.7%) now have services from providers including Apple, Netflix and Disney+ available.
Doug Whelpdale, Head of Insight at Barb said: “With almost all services showing quarterly growth, close to half a million more homes now have an SVOD service than in Q1.
“Strong quarterly growth from the Netflix and Disney+ ad tiers, alongside smaller overall growth, may suggest that existing users are moving from ad-free to ad-supported subscriptions, particularly as our data suggest limited churn between Q1 and Q2.”
The service-level subscriptions data released by Barb shows:
Netflix: 17.6 million UK homes (59.6%) had access to Netflix in Q2 2025, up slightly from 17.4 million in Q1.
In Q2 2025, 31% of Netflix homes were on its ad tier (an increase from 28% in the previous quarter): 5.5 million UK homes (18.7%), up from 4.8 million.
Amazon Prime Video: 13.7 million UK homes (46.6%) had access to Amazon Prime Video in Q2 2025, up slightly from 13.4 million in Q1.
Due to a different approach to moving homes to its ad tier, in Q2 2025, 87% of Amazon Prime Video homes were on its ad tier, on a par with the previous quarter: 12 million UK homes (40.8%), up slightly from 11.7 million.
Disney+: 7.6 million UK homes (25.7%) had access to Disney+ in Q2 2025, up slightly from 7.3 million in Q1.
In Q2 2025, 28% of Disney+ homes were on its ad tier (an increase from 23% in the previous quarter): 2.1 million UK homes (7.1%), up from 1.7 million.
Paramount+: 3.3m UK homes (11.0%) had access to Paramount+ in Q2 2025, up slightly from 3.1 million in Q1.
Discovery+: 3.0 million UK homes (10.3%) had access to Discovery+ in Q2 2025, down slightly from 3.1m in Q1.
Apple TV+: 2.7 million UK homes (9.3%) had access to Apple TV+ in Q2 2025, level with Q1.
NOW: 1.9m UK homes (6.3%) had access to NOW in Q1, up slightly from 1.8 million in Q1.
