Advertisers using Amazon DSP will have direct access to Netflix’s premium ad inventory following a new agreement.
From Q4 2025 the offering will be available in the United States, UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia.
“We’re delighted to enter into this partnership with Netflix, enabling brands to reach their subscribers and extensive library of premium content with Amazon DSP. Our goal is to remove the guesswork for advertisers by making it simple to manage all of their TV planning and buying with Amazon Ads,” said Paul Kotas, Senior Vice President, Amazon Ads.
“This partnership with Amazon perfectly aligns with our commitment of bringing advertisers even greater flexibility in their buys to achieve their marketing goals. By integrating Amazon DSP and enabling even more advanced capabilities together over time, we’re making it easier than ever to connect with Netflix’s global engaged audience,” adds Amy Reinhard, President of Advertising, Netflix.
Amazon DSP is a technology solution that combines first-party insights with sophisticated clean room technology. Advanced AI is used to deliver impactful ads to relevant audiences through automation that streamlines campaign planning, buying, and measurement.
