Viaccess-Orca (VO) has announced a collaboration with ContentWise that will provide TV operators and service providers with delivers highly personalized, editorially curated viewing experiences.
By combining VO’s Service Delivery Platform (SDP) and customisable TV Applications with the capabilities of the ContentWise UX Engine, the partnership offers a seamless, scalable, and engaging user experience across all devices.
“This partnership reflects our shared commitment to helping service providers deliver premium user experiences with full editorial control,” said Pierre-Alexandre Bidard, EVP Product and Services at Viaccess-Orca. “Unifying VO’s robust delivery and personalization capabilities with ContentWise’s UX intelligence, we’re enabling operators to engage viewers more effectively and bring new services to market faster.”
Service providers are facing growing pressure to deliver personalised content while maintaining control over their editorial priorities and business rules. The VO-ContentWise solution addresses this challenge by enabling operators to balance AI-driven recommendations with licensing obligations and marketing strategies. By integrating VO’s modular, cloud-native SDP with ContentWise’s intelligent UX capabilities, the solution ensures that viewers receive relevant content tailored to their preferences, while operators retain full control over what is promoted and how.
“Today’s viewers expect more than just access to content — they expect relevance, simplicity, and a sense of connection,” said Alessandro Vacca, COO at ContentWise. “Our collaboration with Viaccess-Orca brings together the best of UX intelligence and platform agility, allowing operators to craft viewing experiences that are not only personalized but also aligned with their editorial voice and business strategy.”
VO’s platform serves as the backbone of this offering, facilitating the delivery of live channels, on-demand video, catch-up TV, and network personal video recording services across IPTV, OTT, broadcast, and satellite platforms. It supports a wide range of monetisation models – including subscriptions, pay-per-view, and targeted advertising –while integrating industry-leading content protection technologies such as CAS, DRM, and dynamic watermarking.
ContentWise’s UX Engine enhances this foundation by orchestrating personalised recommendations based on individual viewing habits, editorial priorities, and market trends. This allows service providers to engage users more effectively, reduce churn, and optimize monetization strategies. The joint solution is designed to be flexible and future-proof, with open APIs and modular services that simplify integration and allow operators to adapt quickly to evolving technologies and consumer expectations.
