The HbbTV Association is accepting entries for the HbbTV Awards 2025, which will be held during the 13th HbbTV Symposium and Awards in Istanbul on 12-13 November.
Co-hosted with Turkish TV adtech leader TVekstra, the event highlights outstanding achievements in the HbbTV community.
HbbTV application and service providers can submit entries via an online form, with competition details available on the website. Categories include Best Advertising Innovation, Best Tool/Product, Best Technology Innovation, Best Use for Content Discovery, Best Accessibility Solution, and Judges’ Award for Newcomer of the Year. Companies may submit multiple entries in up to two categories. Submission deadline: 30 September 2025; finalists announced by 31 October.
“The HbbTV Awards showcase innovation and excellence internationally,” said HbbTV Chair Vincent Grivet. “The great interest we already see both in Europe and in MENA and Asian markets further demonstrates the Awards’ international recognition as the connected TV industry’s benchmark for excellence.”
Winners will be celebrated at a ceremony on 12 November. Last year’s winners included Mediaset España, RTL Television/Seven.One Entertainment Group, Everyone TV, and YouView.
The Symposium welcomes platform operators, broadcasters, advertisers, standards bodies, and vendors, focusing this year on monetisation strategies enabled by HbbTV technology—such as addressable advertising and new revenue opportunities.
This two-day event consists of conference sessions, keynotes, panels, and roundtables on day one, followed by an “unconference” format on day two where attendees set the agenda and lead breakout discussions. It takes place at The Bosphorus Istanbul.
