VOYO, ProTV’s streaming platform in Romania, is stepping up its fight against piracy after securing the country’s rights to the English Premier League.
The service has partnered with UK-based Friend MTS to protect its expanding library of premium sports, local shows, and on-demand content.
VOYO’s growth strategy leans heavily on exclusive sports rights and original Romanian productions, but with high-value content comes the risk of piracy. To counter that, the streamer will deploy Friend MTS’s watermarking and monitoring tech, which embeds unique identifiers into each stream. This allows VOYO to pinpoint and shut down illegal feeds in real time – a capability already trusted by the Premier League since 2015.
“We now have confidence that our current and future content investments are being protected,” said Vlad Stanilescu, ProTV’s Digital Director, adding that the move will allow VOYO to keep its focus on improving the viewing experience for subscribers.
For Friend MTS, the deal underscores a broader trend: streaming platforms investing heavily in live sports are increasingly aware of how much piracy eats into revenues. “Forward-looking companies like VOYO know that protecting premium content is critical to sustaining growth,” added Shane McCarthy, CEO of Friend MTS.
