TF1 is to give viewers the alternative of opting out of advertising by making a micropayment.
From the autumn, TF1+ will launch three micropayment products, priced at €0.69 and upwards.
As well as being able to watch programmes commercial free, episodes of series, soap operas, and TV movies will be available in advance, and there will be additional content built around event programming, such as the live Star Academy channel.
Viewers have the option to pay £0.99 for an ad-free version of The Voice, getting the children to bed earlier, through the saving of 24 minutes in viewing time.
The French broadcaster says the transaction-based approach is based on proven economic models already used in the mobile sector.
“This innovation allows us to approach the paid universe with an innovative economic model, offering distinctive and sustainable competitive advantages. It meets a strong demand from our users to have the choice between a free or paid offer, to also treat themselves at a low price, by only paying for what really interests them,” explains Claire Basini, Deputy General Manager of the TF1 Group in charge of BtoC activities.
TF1+ brings together more than 39 million streamers each month, including more than 30,000 hours of content.
