Artificial Intelligence (AI) is already well embedded in the Nordic media and telecom industry. According to Mediavision’s new Industry Outlook on AI, more than 70 percent of professionals use AI in their work on a regular basis.
Industry stakeholders also express high expectations of AI as two thirds of respondents believe it will significantly affect their business within the next five years.
Today, AI is widely used in the Nordic media and telecom industry, with over 70 percent of the surveyed professionals regularly using AI tools for work tasks. The industry professionals believe that AI will bring cost and time savings, and the technology is expected to impact several parts of their business.
Professionals in production see strong potential for AI in subtitling, editing, and visual effects. In streaming and broadcasting, AI is expected to optimize scheduling, personalize recommendations, and improve advertising. In telecom, AI have the most potential in customer support, where the technology already is widely used.
However, several barriers are stated by the industry professionals: A clear knowledge gap, uncertainty around IP rights and data privacy, as well as concerns about trust in AI-driven decisions.
“AI is already widely adopted in the Nordic media industry, with a vast majority using AI tools on a regular basis. However, AI adoption is still believed to be in its infancy, as stakeholders expect it to deliver greater value in the coming five years. This development is also expected to lead to a reduction in headcount, raising questions about how organizations will balance efficiency gains with potential job losses,” said Joakim Klingspor, Head of Strategy at Mediavision.