Looper Insights and XroadMedia have announced a partnership that merges merchandising analytics with real-time personalisation.
The collaboration aims to eliminate blind spots in content visibility and unlock new revenue streams for streaming services, broadcasters, and direct-to-consumer platforms.
The alliance brings together Looper Insights’ expertise in SaaS-based merchandising intelligence with XroadMedia’s advanced personalisation and content discovery engine, creating a unified data ecosystem that captures every facet of content promotion—whether paid, editorial, or algorithmic.
“For streaming platforms, success starts with visibility and ends with engagement,” said Lucas Bertrand, CEO of Looper Insights. “By combining our merchandising analytics with XroadMedia’s personalization capabilities, we’re enabling platforms to see, understand, and act on every opportunity to connect with their audiences.”
As streaming competition intensifies, the ability to deliver relevant content at the right time is critical. “Our mission has always been to help our clients deliver the most relevant content to their users,” said Adolf Proidl, CEO of XroadMedia. “This partnership gives marketing teams the tools to build campaigns that captivate and convert.”
The announcement comes amid growing demand for data-centric decision-making in the streaming industry, where personalisation and merchandising are increasingly intertwined. By bridging the gap between how content is promoted and how it’s discovered, Looper Insights and XroadMedia are positioning themselves at the forefront of next-generation viewer engagement.
