Apple TV+ has put up its prices in the UK by £1 to £9.99 a month, though annual prices have stayed the same at £89 per year, reports the BBC.
It means an Apple TV+ monthly subscription is now double the price it was when launched at in the UK in November 2019.
Apple told the BBC while the price was in place for new users immediately, existing subscribers would have until 30 days after their next renewal before they started paying more.
“Since its launch, Apple TV+ has expanded its deep library of hundreds of Apple Originals, with thousands of hours of premium programming across genres and brand-new releases weekly – all ad-free,” a spokesperson said.
The price hike in the UK follows a larger price increase from $9.99 to $12.99 per month in the US, announced last week. No details are available for other territories.
