The International Mixed Martial Arts Federation (IMMAF) has teamed up with streaming specialist Joymo to relaunch IMMAF.tv as the premier global destination for amateur MMA content.
The revamped platform debuted with live coverage of the IMMAF Youth World Championships in Al Ain, delivering record-breaking engagement across 48 countries and more than 170,000 content plays.
IMMAF.tv will continue to stream exclusive live and on-demand coverage of major events, including the upcoming 2025 IMMAF World Championships in Tbilisi, Georgia and the Pan American Championships in Monterrey, Mexico. Fans can access content via monthly subscription or pay-per-view, available on mobile, desktop, and smart TVs.
“With MMA’s global audience nearing half a billion, our goal is to make IMMAF.tv the go-to hub for amateur competition,” said IMMAF CEO Densign White. “Joymo’s technology gives us control over our data, audience, and commercial assets—essential for sustainable growth.”
Joymo COO Marius Larsen added, “This partnership strengthens MMA’s digital footprint and deepens fan engagement, from grassroots to elite levels.”
Founded in 2012, IMMAF organises international tournaments for youth, junior, and senior athletes. The new platform offers fans broader access to competitions and insights, while unlocking new commercial opportunities for the sport’s continued expansion.
