BBC News Pidgin has officially launched its TikTok channel.
The channel aims to deliver high-quality journalism to Pidgin-speaking audiences across Africa and beyond, by providing trusted news in an engaging format that resonates with audiences.
It will feature a diverse range of short-form videos in Pidgin covering politics, culture, society as well as science, health and technology.
The BBC News Pidgin service currently reaches around 800,000 people weekly around the world with its largest audience in Nigeria.
BBC News Pidgin Editor, Moseph Ekine said: “Launching our TikTok channel is an exciting step for BBC News Pidgin as we continue to meet our audiences where they are, making complex news stories accessible to all. Using short-form video to explain the news and highlight local stories in Pidgin allows the BBC to celebrate the richness of a commonly spoken language in West Africa. This new channel enhances the BBC World Service’s ability to provide trusted journalism that speaks directly to our audience in a language of their own.”
Launched in August 2017, BBC News Pidgin is a digital-first service providing news in West African Pidgin. The service reaches over 800,000 weekly users (GAM 2025), and is provided on channels including bbc.com, Facebook (6.4m+ followers), Instagram (900k+) and Twitter (25k+). With reporters across Nigeria and Ghana, BBC News Pidgin offers daily news in short-form video and audio content, alongside features on business, technology, sports and culture.