MOC TV, representing 16 major Polish broadcasters and responsible for 92% of the TV ad market and 87% of audience share, has named Katarzyna Johansson as its new President of the Management Board.
Johansson, a media executive with 20+ years of experience across broadcasting, marketing, and media agencies, aims to strengthen communication – promote a clear, compelling narrative about TV’s power. She also plans to enhance research – provide strong data, insights, and case studies proving TV’s business impact, and build partnerships – foster alliances within and beyond the industry.
She emphasises the need for television to have a strong, proactive voice in the fast-changing media landscape. The Supervisory Board welcomed her appointment, highlighting her strategic vision and broad industry expertise.
About MOC TV: Founded in 2019, the association represents Polish TV broadcasters, promotes high research standards, delivers insights, and supports TV’s role as a mass-reach medium.
