Jennifer Askin, currently SVP, North America, has been promoted to Executive Vice President, Americas, succeeding Sally Habbershaw, who is relocating to the UK.
As EVP, Askin will lead the New York-based Americas team and drive distribution of All3Media’s multi-genre portfolio across the region.
Since joining in 2021, Askin has secured major deals with Acorn TV, BritBox, PBS, and Bell Media, and has extensive experience from prior roles at Kew Media Distribution, Alfred Haber, 4Kids, and earlier work at ABC, NBC, and MSNBC.
Whitney Muroff joins as Vice President, North America, bringing experience from Warner Bros. Discovery, Filmrise, and BBC Studios.
Cristina Smith is promoted to Manager, Sales and Commercial Strategy, North America.
CEO Louise Pedersen praised Askin’s contributions and strategic skills. Askin expressed excitement for her expanded role and emphasized growth opportunities in the Americas market.
