An expanded Viaplay Premier Sunday will cover the Premier League in five markets during the new Premier League season which begins tonight.
Introduced last season, the number of shows will double from 10 to 20.
The first show of the season kicks off pitchside at Manchester United v Arsenal on August 17.
Local legends Peter Schmeichel, Freddie Ljungberg and Jaap Stam will be back at the heart of Viaplay’s pitchside coverage with presenter Jules Breach, who will host all 20 shows from Premier League grounds across England – including legendary stadiums such as Old Trafford, Anfield, the Emirates and the Etihad.
“After the brilliant response to Viaplay Premier Sunday last season, we’re raising the bar even further this year,” said Breach. “With 20 shows, incredible access, and legendary names with me pitchside, this is going to be the ultimate destination for Premier League fans across Viaplay’s markets.”
Available to Viaplay viewers in Sweden, Norway, Denmark, Finland and the Netherlands, the programme is presented in English with local commentaries of the match itself. Although English is not the first language in any of the territories it is widely understood.
“Last season showed how powerful it is to bring fans closer to the game with a world-class studio team right at the heart of the action,” said Schmeichel. “Expanding to 20 shows means we can go deeper, get closer, and share even more of the energy that makes the Premier League so special. We’re all fans of the league ourselves, so to cover the games like this is fantastic.”
On weekends without a Premier Sunday broadcast, Viaplay’s markets will still enjoy local studio coverage.
In addition to the Premier League, Viaplay’s world-class sports line-up includes UEFA club competitions, Bundesliga, Danish Superliga, Formula 1, NHL, UFC, FIS winter sports, and several major golf tournaments.
