Names from TikTok, YouTube and Roku will join Netflix, Paramount Global, Walt Disney Studios and the BBC feature in the IBC2025 conference programme, announced Thursday.
They’ll debate the future of streaming, the rise of creator-led formats, tackling misinformation and the new rules for how social and mainstream media work together.
The three-day conference kicks off on Friday 12 September with a heavyweight CTO roundtable featuring Warner Bros. Discovery’s Avi Saxena, ITV’s Simon Farnsworth, and Paramount’s Phil Wiser. Another major session that day sees YouTube’s EMEA Vice President Pedro Pina and Channel 4 Director of Technology & Distribution Grace Boswood in conversation on how broadcasters and platforms can better collaborate in the evolving video ecosystem.
Later, Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, will explore how the platform is redefining sports content engagement.
On the Saturday, Evan Shapiro will deliver a compelling, data-driven presentation mapping the true shape and shifting gravitational forces of today’s media galaxy.
The Conference then offers a strategic panel on What next for streaming – exploring innovation, analytics, and competitive positioning, with input from Brad Danks, CEO, OUTtv, Sarah Milton, Chief Product Officer, Everyone TV and Elke Walthelm, COO, Sky Deutschland
Sunday opens with Thomas Gruber, Co-CEO of ProSiebenSat.1 PULS 4, addressing how German streaming platform JOYN is adapting formats for a young, fast-moving, digital-first audience, while in a separate session, Fremantle CEO of Commercial & International Jens Richter shares insights on evolving global distribution strategies and financing models in a post-peak TV market.
The PGA Tour will later showcase its groundbreaking use of drone-enabled augmented reality in live golf broadcasts, with Jon Freedman, SVP of Media Broadcasting, and Alex Turnbull, VP of Production Technology and Analytics, revealing how the PGA deployed live AR shot tracing across all 18 holes – a first for the sport – winning the George Wensel Technical Achievement Award at the 46th Sports Emmy Awards.
