Roku has unveiled a new subscription on demand service that will offer close to 10,000 hours of entertainment from launch partners including Lionsgate, Warner Bros. Discovery, and FilmRise.
Launching initially in the US Tuesday, subscribers can enjoy award-winning favourites like Mad Max: Fury Road, The Blind Side, Weeds, and Kids in the Hall, as well as iconic rom-coms, medical dramas, ‘90s comedy, feel-good classics, and more.
“Priced at less than a cup of coffee, Howdy is ad-free and designed to complement, not compete with, premium services,” said Roku founder and CEO Anthony Wood. “We’re meeting a real need for consumers who want to unwind with their favorite movies and shows uninterrupted, and on their terms. Howdy is a natural step for us at Roku, extending our mission to make better TV for everyone, by making it affordable, accessible, and built for how people watch today.”
Jim Packer, President of Worldwide Television Distribution, Lionsgate said he was excited to continue to work with Roku on delivering content through innovative ways. “With engagement of over 125 million people a day, Roku is the perfect partner to launch a more accessible complement to the higher-priced SVODs. This service has the ability to scale quickly while providing us with a new way to monetize our content, and we’re proud to be part of this new streaming experience.”
From August 5 to August 31, visitors to Times Square will be greeted with a warm “howdy,” through a branded takeover of digital billboards promoting the service and its launch titles.
