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Prime Video to introduce ads in the Netherlands

July 24, 2025 12.00 Europe/London By Julian Clover

Prime Video viewers in the Netherlands will start to see ads in between the programmes as of next months.

An email sent by Amazon to its subscribers in the country says: “’From August 26, Prime Video movies and series will contain limited ads.”

As with other territories, and in a different model to other streaming services that have introduced ads, a premium of €2.99 is payable to continue watching ad free. 

In the Netherlands, Amazon Prime is currently priced significantly lower than in many other countries. Subscribers pay €4.99 per month (or €49.90 per year) as opposed to the more typical €8.99 per month paid in neighbouring Germany.

No details have been released as to when subscribers in neighbouring Belgium will begin to see ads.

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Filed Under: Editor's Choice, Newsline Edited: 28 July 2025 18:25

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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