Witbe is to introduce several new technologies at the IBC 2025 exhibition (RAI Amsterdam September 10–15).
The Paris company will present advancements aimed at addressing industry needs for enhanced Quality of Experience (QoE) monitoring amid evolving broadcast and streaming landscapes.
As viewer demand for reliable playback across diverse devices grows, providers are seeking more effective solutions for real-time monitoring and issue resolution. Witbe plans to launch its Agentic AI, describing it as an automation advancement that applies adaptive software agents to testing, monitoring, and team workflows.
According to Marie-Véronique Lacaze, Co-Founder and President of Witbe, this development intends to help content providers manage increasingly complex delivery environments.
The exhibition will also feature Witbe’s Virtual NOC, a remote operations platform designed for broadcasters and service providers. The platform provides access via web browsers to real-time analytics, device management, and collaborative tools, supporting work on both legacy and modern hardware. Updates include an improved interface, customisable dashboards, and expanded user permissions.
Additionally, Witbe will highlight its partnership with TAG Video Systems. This collaboration combines Witbe’s device-level automation with TAG’s content verification and latency analysis, enabling comprehensive source-to-screen monitoring. The system was recently used during the 2025 American football championship final to support fast issue detection and resolution.
Other technologies on display will include Ad Monitoring and Matching solutions — designed to identify and resolve advertising issues in FAST, AVOD, and live content streams — and Mobile Video Automation. The latter addresses growing usage of vertical and mobile-first video formats by supporting plug-and-play device testing and offering real-time performance metrics.
Witbe says the technologies address current challenges in video quality assurance and aim to support efficient operations within the broadcast and streaming sectors.
