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Go3 becomes first local TV in the Baltics to launch HBO Max

July 23, 2025 13.56 Europe/London By Julian Clover

Warner Bros. Discovery and Go3 strengthen their strategic partnership with the HBO Max streaming app launching on the Go3 service as its first partner in the Baltics.

For the launch of HBO Max in the region, Go3 is offering all customers access to HBO Max, included with their Go3 subscription at no extra cost until January 2026. All Go3 subscribers can watch on the HBO Max app for an enhanced viewing experience, as well as content from HBO Max directly on Go3 television.

By using the HBO Max app, users also gain access to features such as personalized profiles, watchlists, enhanced content discovery, tailored content recommendations, and the ability to download their favorite series and movies to watch offline – anytime, anywhere, including while traveling across the EU.

Jan Wykrytowicz, CEO of Go3, commented: “Go3 is the first and only TV service at launch in the Baltics to offer HBO Max. It’s a clear example of our leadership in the region: moving fast, building the right partnerships, and delivering exactly what viewers want, all in one place. All Go3 subscribers have the opportunity to enjoy HBO Max until January 2026 on the Go3 app and through the HBO Max app, included with their Go3 subscription at no extra cost.”

Jamie Cooke, EVP and MD, Central Eastern Europe, Middle East and Turkey, and EMEA Creative Agency and pay TV at Warner Bros. Discovery added: “We are thrilled to launch HBO Max in partnership with Go3 across all three Baltic markets – Lithuania, Latvia and Estonia. This strategic collaboration marks a major milestone in delivering HBO Max’s signature world-class entertainment to even more audiences in the region. “

Go3 customers gain access to HBO Max content, including the latest season of Rick and Morty, fan-favourite series like Friends and The Big Bang Theory, and highly anticipated movies such as Sinners, A Minecraft Movie, Mickey 17, Alto Knights, Barbie, the complete Harry Potter film collection, and much more. At the same time, they will continue enjoying award-winning original series such as The Last Of Us, The White Lotus, Game of Thrones, House of the Dragon, Succession, The Penguin, Sex and the City, The Sopranos, Industry, Peacemaker, and And Just Like That.

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Filed Under: Central & East Europe, Editor's Choice, Newsline Edited: 24 July 2025 13:56

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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