Sky Sports’ coverage of The Open at Royal Portrush has set new audience records, becoming the most-watched Open ever broadcast on the channel, generating 21.2 million viewer hours across the four days – a 36% increase year-on-year.
Each day of the tournament achieved a record average audience for its respective round on Sky Sports, with year-on-year growth in both average and peak viewership.
The final day saw the greatest audiences with an average of 681,000 viewers, a 41% increase year-on-year, peaking at 1.14 million, a 19% uplift.
Audiences watched as World No.1 Scottie Scheffler claimed his maiden Open title, edging closer to joining golf’s elite Grand Slam club.
Sky says the figures highlight Sky’s continued investment in delivering world-class golf coverage – combining cutting-edge innovation, expert analysis, and compelling storytelling.
