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Virgin Media TV adds 14 channels for South Asian Heritage Month

July 18, 2025 12.23 Europe/London By Julian Clover

Virgin Media is giving its TV customers access to 14 premium South Asian TV channels as part of South Asian Heritage Month.

The channels are part of Virgin Media’s Asian Mela bundle, which normally costs £12 per month and offers customers access to thousands of hours of premium South Asian entertainment.

David Bouchier, Chief TV & Entertainment Officer at Virgin Media O2, commented: “We want to celebrate South Asian Heritage Month the best way we know how – by giving Virgin TV customers access to world-leading South Asian entertainment to enjoy at no extra cost. It’s an incredibly important time for families and friends to come together and celebrate the living legacy of South Asian Heritage, we hope there’s something for everything to enjoy across the 14 premium Asian Mela channels.”

The offer, which runs until 17 August showcases a mix of leading entertainment channels across an array of genres, including drama, comedy and lifestyle, and showcasing popular TV series such as Anupama on Utsav Plus HD, Tum Se Tum Tak on Zee TV HD, Mangal Lakshmi on Colors HD and epic drama Prithviraj Chauhan on Sony TV HD. 

Amitabh Bachchan is set to make a grand comeback with the highly anticipated season 17 of the popular quiz show Kaun Banega Crorepati on Sony TV HD on 11 August.

Kyunki Saas Bhi Kabhi Bahu Thi will also be returning with Season 2 to Utsav Plus HD on 29 July, marking 25 years since the iconic show first captured hearts.

Cricket fans can look forward to the World Championship of Legends on Sony MAX HD which returns with six teams, 18 fast-paced T20 format matches, and icons like Yuvraj Singh, Harbhajan Singh, Eoin Morgan, Shahid Afridi and Chris Gayle.

Customers can also enjoy access to six dedicated Indian movie channels, where they can tune into global blockbusters such as Pushpa: The Rule Part 2 the highest grossing film in India in 2024 on Zee Cinema HD – and globally beloved films including Bollywood classic Pardes on B4U Movies, at no extra cost.

Full list of Asian Mela TV channels

801: Utsav Gold HD

802: Utsav Bharat

803: Utsav Plus HD

805: Sony TV HD

806: Sony MAX HD

808: Sony MAX 2

809: Zee TV HD

810: Zee Cinema HD

811: Zee Punjabi HD

815: B4U Movies

825: Colors Gujarati

826: Colors HD

827: Colors Rishtey

828: Colors Cineplex

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Filed Under: Newsline Edited: 18 July 2025 12:35

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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