Viaplay and TV 2 have agreed a new partnership to share several sports rights, making them available to viewers both on the streaming service and the commercial TV station.
The agreement covers matches from LaLiga, Bundesliga, Ligue 1, The FA Cup, League Cup, Toppserien, international fixtures, the UEFA Europa League and the UEFA Conference League. In total, more than 3,000 football matches per year will be made more widely accessible to a broader audience across Norway.
“For us as a Norwegian public broadcaster to remain competitive in the future, collaboration with other broadcasters is essential. We were very pleased with the agreement we reached with Viaplay earlier this year on sharing winter sports and handball rights. This new collaboration on selected football rights is a natural continuation of that,” says Olav T. Sandnes, CEO of TV 2.
“This partnership is primarily about giving audiences easier access to even more football content. By pooling rights across our platforms, we offer our shared viewers access to a wide range of top-tier European football. We already collaborate in several other rights areas, and this agreement further strengthens the total offering for football fans,” says Kenneth Andresen, CEO of Viaplay Group Norway.
Viaplay will launch its new football package in August, with TV 2 to follow later in the autumn.
