Sky and ITV have extended their long-standing partnership, maintaining ITV’s content and services across all Sky platforms in the UK.
Sky Stream, Sky Glass and Sky Q viewers will retain access to the ITVX streaming service, as well as all of ITV’s free-to-air linear channels, with the channels and ITV’s on-demand content also available on the Sky Go app. Additionally, Sky Q customers will continue to enjoy a choice between on-demand catch-up content ingested directly into their set top boxes, alongside the ITVX app.
Nick Herm, Group Chief Operating Officer, commented: “This renewed partnership continues to deliver long-term value for both Sky and ITV, ensuring millions of viewers enjoy seamless access to ITV’s content, however they prefer to watch. Whether it’s live TV, streaming or on-demand straight from their box, we’ll continue to bring our customers unmissable TV, all in one place.”
Chris Kennedy, ITV Chief Operating Officer and Chief Finance Officer, said: “Our renewed agreement with Sky ensures that ITV’s much-loved programmes continue to reach millions of viewers across the UK through Sky’s platforms. This is a key part of our continued commitment to deliver unmissable content to audiences, wherever and however they choose to watch.”
Last month, Sky and ITV, alongside Channel 4, also announced plans for a new advertising marketplace, which will offer SMEs access to premium on demand and streaming inventory across all three sales houses for the first time. The collaboration, which is set to launch in 2026, represents a major development in television advertising, enabling new-to-TV advertisers a direct, simple way to access premium video content from the three portfolios.
The three broadcasters are also in discussions to simplify the purchase of addressable inventory for media agencies, which includes exploring the potential of a joint agency-facing solution, based on ITV’s Planet V technology.
