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Sky adds new rewards to loyalty programme

July 10, 2025 12.01 Europe/London By Julian Clover

Sky is rewarding its subscribers with pizzas, ice lollies, and snacks.

The broadcaster is upgrading its Sky VIP loyalty programme with shopping discounts on popular UK brands. Sky Sports subscribers get a free 12-month subscription to The Athletic, alongside other exclusive rewards and over 100,000 sports tickets.

Existing VIP perks will continue, such as two monthly free tickets to the Vue Cinema and tickets to experiences and theme parks in the UK.

Helen Kloepfer, Director of Sky VIP says: “The new Sky VIP reward programme is our way of saying thank you to our customers by giving them more of what they love. Whether you’re new to Sky or a long-standing customer, there’s always something exciting waiting in the My Sky app that makes every day a little better.”  

The pizzas come from a new partnership with the Sainsburys supermarket. In addition to the Taste the Difference pizzas and ice lollies, as well as snacks from popular brands like LOVE CORN and Whitworths. 

Sky customers can also receive discounts on UK brand including Puma, Hearst, JBL, and Purdy & Fig. This July, enjoy savings with HelloFresh, LG, and Parkdean Resorts.

Around one million Sky customers are currently participating in the rewards that improve the longer a customer has been with the company.

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Filed Under: Newsline Edited: 10 July 2025 12:01

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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