The Walt Disney Company and ITV will carry each other’s content across their respective streaming services following a landmark agreement.
From 16 July, a curated, and regularly refreshed selection of hit shows and movies from Disney+ and ITVX will be available to viewers on both platforms. The agreement showcases ITV and Disney’s world-class content to each other’s complementary audiences, extending reach and allowing more viewers to discover Disney+ and ITVX.
A Taste of Disney+ will be available to ITVX viewers, while Disney+ subscribers will enjoy A Taste of ITVX.
Joe Earley, President, Direct-to-Consumer, Disney Entertainment said: “We are proud of this innovative collaboration with ITV, which will allow us to bring Disney+ customers some of the UK’s favorite and buzzworthy shows and encourage ITVX viewers to discover some of Disney+’s award-winning series and blockbuster films.”
Disney already has a close relationship with ITV. Disney+’s Renegade Nell is already broadcast free-to-air with similar plans for Under the Bridge. ITV Studios is the producer behind hit Disney+ shows including Rivals (Happy Prince), Suspect: The Shooting of Jean Charles de Menezes (Etta Pictures in association with KDJ Productions), and the return of Britain’s original dating series Blind Date (So TV & Stellify Media).
“Disney are fantastic partners with a brilliant breadth of content,” said Kevin Lygo, Managing Director of Media and Entertainment, ITV said. “This mutually beneficial alliance allows us to show our complementary audiences a specially selected collection of titles, regularly updating, that gives a flavour of the range in our respective offerings. For us, this deal means even more great content for viewers on ITVX, and even more opportunity for viewers to find and enjoy our distinctive titles and services.”
Disney+ customers in the UK will be able to stream some of ITV’s most acclaimed scripted and unscripted content. This includes the multi-award-winning drama Mr Bates vs The Post Office, espionage thriller Spy Among Friends, selected series of the reality hit Love Island, popular drama favourites like Endeavour, Vera, and the first series of Karen Pirie, coinciding with the second series premiere in ITVX, Olivia Attwood’s immersive series Price of Perfection, as well as multi-generational entertainment like The 1% Club.
At the same time, ITVX viewers will be introduced to a regularly updated rail of Disney+ shows and movies. The selection in coming months includes critically acclaimed, award-winning titles – from the first seasons of FX’s The Bear, Lucasfilm’s Andor and Only Murders in the Building, to selected series of reality titles including The Secret Lives of Mormon Wives and The Kardashians, plus family favourites including Lilo and Stitch: The Series and Phineas and Ferb.
ITV Commercial will sell the advertising against A Taste of Disney+ on ITVX, as part of normal audience delivery while Disney will sell the advertising against A Taste of ITVX on Disney+ Standard with Ads.
