TV streaming provider Zattoo has appointed Goce Nikoloski as its new Group Director Advertising Sales, a newly created position aimed at strengthening its international advertising business.
Nikoloski will be responsible for all advertising sales activities across Zattoo’s markets. In his expanded role, he becomes the central point of contact for media agencies, cross-border agreements and international client solutions.
He joined Zattoo as Director Key Account Advertising with a focus on the DACH region and most recently served as Head of Sales Switzerland. As Director Advertising Sales, Nikoloski will oversee all of Zattoo’s advertising revenues and lead the national ad sales teams. Marie Langgärtner (Germany) and Martin Schlenker (Switzerland) will continue to head ad sales in their respective countries, now reporting directly to him.
The Austrian market will continue to be jointly managed from Germany and Switzerland, with coordination depending on the specific campaign. The new structure will improve cross-market management while maintaining close cooperation with local teams and preserving regional expertise and customer relationships, according to Zattoo.
“I’m very much looking forward to this new role,” said Nikoloski. “With our strong local teams and the trust of our partners, we will continue to develop our advertising business across markets.”
The move is part of Zattoo’s long-term strategy to expand its advertising business, bringing together sales expertise and market knowledge in a single group-wide function. Nikoloski will remain part of the leadership team led by Chief Sales Officer Klaus Nadler.
“Goce has been instrumental in shaping our ad sales operations in Switzerland,” said Nadler. “In his new role, he will continue to expand the strategic and operational side of our advertising business.”
Before joining Zattoo, Nikoloski led advertising operations for CH Media’s TV and radio stations, online platforms and the streaming service Oneplus. He previously held a senior role at Swiss ad sales company Admeira, a joint venture of Swisscom, public broadcaster SRG and publisher Ringier.
