Spanish-language streamer ViX is expected to be the fastest-growing subscription streaming service in the Americas in 2025, according to the latest forecasts from Ampere Analysis.
The analyst firm predicts the TelevisaUnivision-owned service will grow its subscriber base by 18% this year, reaching 10.5 million paying customers in the Americas. This growth rate is expected to surpass that of any other major subscription entertainment streaming platform in the region. Strategic partnerships with major US telcos, a diverse retail network in Mexico, and its unique ‘freemium’ business model will continue to fuel the company’s expansion.
“As most streamers shift focus from chasing subscriber growth to achieving profitability, ViX entered the market with a clear strategy, offering tiered options from the outset,” explains Deborah Polanco, Analyst, Ampere Analysis. “While competitors are catching up with ad tiers and implementing password-sharing crackdowns, ViX has already become the third global streamer to reach profitability, and in record time.”
ViX has grown its subscriber base by 70% over the past three years. Its forecast of 18% subscriber growth in 2025 compares with Ampere’s prediction of 14% for Apple TV+ and 9% for Max.
The ‘freemium’ mixed business model deployed by Vix includes an entirely free tier as well as ad-free and ad-supported subscription options, has helped it capture the Hispanic/Latino audience across the United States and Latin America.
The streamer has leveraged bundling to drive rapid growth, securing several key hard bundle partnerships. A recent deal with Charter Communications in the United States will add 900,000 new ad-tier subscribers from 2024 and into 2026. In Mexico, ViX has partnerships with major retailers OXXO and Mercado Libre, and has most recently launched a bundle deal with Disney+.
In 2025, Ampere predicts that 60% of its revenue will come from advertising on both its free and premium ad-supported tiers, with an additional 36% generated from its ad-free subscription tier.
