IBC2025 is to dedicate all of Hall 14 at RAI Amsterdam to “emerging technologies, collaborative projects and next-gen talent”.
The area is being labelled Future Tech as part of the annual events sharpened focus on transformative technology and real-world application.
“Shaping the future of media and entertainment worldwide is more than our theme – it’s our mission,” said Michael Crimp, IBC’s CEO. “IBC2025 is where the brightest minds from the international M&E community explore the ideas and technologies reshaping our industry. Future Tech brings that innovation into focus – from AI-powered personalisation and cloud-native workflows to content provenance and private 5G networks, visitors can see the future being defined and built in real time.”
Exhibitors in Hall 14 will include Microsoft, MoSys, 3Play, CaptionHub, Deepdub, Files.com, Monks (formerly Media Monks), Tata Communications, Veritone, and Ultra HD Forum. Delegates will see how AI is moving from the conceptual to the practical, spanning live production automation, generative content tools, and new uses just being introduced. They will also get the opportunity to delve into the virtual world of LED backdrops, augmented reality and real-time VFX.
The Future Tech Stage will feature industry pioneers previewing “the technologies set to transform content creation and delivery” through keynotes, panels and live demos.
A networking hub will offer breakfast, lunch, and in the evening DJ sets. There’s still room for TV sets though in an exhibition celebrating a century of innovation since the first TV picture was demonstrated by John Logie Baird at Strathclyde University in 1925 – and looking forward to the next 100 years.
Away from Hall 14, newly announced speakers include Elke Walthelm, COO at Sky Deutschland, Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, and Thomas Gruber, Co-CEO, ProsiebenSat 1 PULS 4 – joining others from organisations that include ITV, YouTube, Sling TV, and Warner Bros. Discovery, taking a deep dive into the issues, challenges and opportunities transforming media, entertainment and technology.
Another key element of the Conference is IBC’s world-renowned Technical Papers Programme, returning to the Conference with peer-reviewed research on emerging topics.
