A Food & Drink channel distributed over TikTok, Instagram and YouTube Shorts has amassed almost 4.8m views in its first month on the air.
Created by Channel 4 as part of its Digital First strategy, Served sees five creator chefs celebrate the breadth and diversity of UK food culture with “tasty and accessible recipes”.
Channel 4’s commissioning editor of Served, Catriona White, says: “I am thrilled to see Channel 4 Served go live, with our collective of brilliant creator chefs already resonating with an engaged audience. Designed to be super snackable, shareable and delicious doable, Served is plating up a Channel 4 twist to social-first food content. Made by fresh, new regional voices and produced in our purpose-built studio by 4Studio, I can’t wait for Served to entertain and inspire audiences around the UK.”
Served is filmed in a new purpose-built studio at Sticks & Glass in the heart of Leeds, where Channel 4 is now based.
Nyall Cook, executive producer for 4Studio, said: “Served is already cooking with both fantastic content and brilliant viewer engagement. It’s exciting to oversee such a tasty production right in the centre of Leeds and working with a brilliant group of creator chefs representing and celebrating the diversity of UK food culture in their own unique and totally entertaining ways.”
Served is commissioned by Catriona White, Digital Commissioning Executive, Channel 4, and executive produced for 4Studio by Nyall Cook.
