LG Electronics has launched a new version of its TV platform for third-party brands, webOS Hub 3.0.
Initially available for UHD TVs with 60Hz displays, webOS Hub 3.0 will extend support to 120Hz UHD TVs with mini-LED technology starting in July.
AI powered upgrades in webOS Hub 3.0 include Voice Recommendation (ThinQ AI), AI Picture with Neural Network Super Resolution and AI Sound that reduces noise while enhancing voice clarity.
The latest version also supports advanced System-on-Chip (SoC) technology, delivering notice able performance improvements over webOS Hub 2.0. Additional enhancements include AI-powered picture quality, mini-LED local dimming support (for 120Hz models), Multiview functionality (including Side-by-Side and Picture-in-Picture modes), Always On Display, and support for Wi-Fi 6 and AuracastTM Bluetooth audio.
On the content side, webOS Hub 3.0 provides access to a rich array of OTT services and LG Channels, LG’s free ad-supported streaming TV (FAST) service. LG Channels now offers 4,000 channels across 33 markets globally.
“The launch of webOS Hub 3.0 marks a significant milestone in four key areas: market expansion, technological advancement, enhanced B2B partnerships and future growth,” said Chris Jo, head of webOS Platform Business Center at the LG Media Entertainment Solution Company. “By providing differentiated value, LG is positioning webOS as the platform of choice for global B2B partners.”
For gamers will benefit from there are features like Game Dashboard, Game Optimizer and the newly launched Gaming Portal. Gaming Portal’s interface provides an intuitive way to browse and enjoy games without the need for external consoles or devices. Users can navigate a curated app list that includes cloud gaming apps, webOS app games playable with the remote control, recently played titles, the top 10 trending games, editor’s picks and other personalized user-friendly gaming options. The platform also includes the Home Hub IoT solution, which plays a significant role in creating personalised user environments.
